Well, the most powerful fashion forecasting agency WGSN promised and Coloro confirmed, that in 2023 we all will be wearing Digital Lavender. One of our absolute favourites comes back to top trends of the year in a beautiful pastel tone that is helping people to create feeling of safety and peace (we all need it, aren’t we?)


As last two years we have been deeply discovering digital world of isolation and lockdowns, this colour is a helper for those, who wants to go back to real world! New hue is created as a bridge between reality and digital world, dissolving boundaries between generations, genders and focusing on inner feelings of solace and integration.“Digital Lavender, our Color of the Year for 2023, signifies that stability, serenity, and digital escapism that so many of us have built into our recuperative rituals to both protect and improve our mental health in challenging times.” - Coloro head of content Joanne Thomas said.


2023’s WGSN colour is a neutral pastel tone that will be great in so many colour combinations. Mix it with bit of Luscious Red for more sensual look (even as a lipstick!) , dilute it in earthy tones of Sundial, create a calm and romantic look with Tranquil Blue or add that retro touch with Verdigris! I personally love wearing lavender with nude and tan colours and adding a bit of gold – it creates easy but elevated look, that effortless chic that we like so much!

More and more we see key colours and colour trends as a response to the situation in world, second year in row we use a colour for “harmonious escape”, looking for piece and reveal our stress by submerging in it.

Our S/S 23 palette reflects a more hopeful and optimistic view of the future,” adds Jenny Clark, Head of Color at WGSN. “We anticipate challenges ahead, but we’re hopeful that our consumers would engage with these colors positively.”

What are your thoughts about Digital Lavender? Is it a colour you would wear?


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